Despite other web-centric interests and skills, we focus on search engine optimization (SEO) and search engine marketing (SEM) because without properly implementing SEO and SEM techniques, your Internet presence will be very limited regardless of all the effort spent on developing a really nice looking website. If you are looking to re-design your website, start here with this free website questionnaire.
So, look through the Keys 2 SEO site, watch the recommendation videos, then call us and we'll talk about your Internet marketing goals and develop a plan to achieve them. Download our free Local Business Internet Marketing guide to learn more about what your SEO consultant should be focusing on. Being top of the Search Engine Results Page (SERP) is within your reach!
An vital service that we provide is performing a proper website review, sometimes called website audit. We analyze your website addressing issues such as meta tags, canonicalization, URLs, site architecture, hosting server performance and association, call to actions, conversion paths, usability, accessiblity, duplicate content, internal, outbound and inbound linking, robot site crawling and other key elements. There are tools, such as Google Webmaster, that we can configure to help your manage these elements, or we can do that for you and provide detailed reports. Understanding these aspects make a difference between those websites that attract and retain visitors, and those sites that do not.
We review your existing (or establish a new) Google Analytics account for your website. Proper configuration of your Google Analytics account is key to properly tracking all potential visitor traffic whether it's eCommerce, email campaigns, Google Adwords, Google Places, Facebook, Twitter or other sources of traffic. Excluding your employees traffic should also be considered. Likewise, proper configuration of funnel conversion goals is equally important to monitor those qualified visitors' sales. Once we have this all in place, we'll have a baseline to track the increase in visitors, conversions and sales that our services will provide and will be able to deliver to you reports on demand that are vital to your web business.
For many people who have even heard of link building, they consider link building to be just creating inbound links to your webpages by adding your company name on directories or other general business listings. If you consider links to your webpages similar to "votes", "referrals", "recommendations" or even "introductions" from other people, then understanding that some people have more clout, status, popularity and are more "connected" can be directly translated to link building. Inbound links from some webpages carry more clout than others. Some webpages, just like some people, have more influences than other. Likewise, the votes that these webpages cast for your webpages via an inbound link to your webpage weighs in toward the accuracy and relevancy of the topics listed on your webpages. In search engine lingo, terms like quality, authority, reputation, quantity, etc. of inbound links all affect the overall value of an inbound link to your webpage. Proper analysis of your inbound links (and your competitors') is clearly evident based on your position in the SERPs--the proof is in the pudding. If you have high rankings in a competitive industry, then your link building is working, if you don't then you need to help with this aspect. A real understanding of link building is the difference between, not only first page results, but the top results on the first page.
We endeavor to build long-term relationships with our clients because we know that to continually improve webpage rankings, increase traffic, visitors, conversions, and sales require adjustments. Proper monthly adjustments keep your webpages optimized as new webpages and content is designed and added which requires proper keyword research with corresponding on-page and link building strategies. In addition, as your business implements these basics of SEO, then leveraging social media, web presence, reputation management, video optimization, and advanced usability and conversion programs will add another boost to website goals.
- Management Reports
Monthly, we provide specific deliverables to our clients. We provide reports to help you manage our partnership and watch the progress over time as your webpages attract more visitors who convert resulting in more sales. Depending on the services that we perform, we will provide reports that compare month over month statistics such as inbound links, keyword popularity and ranking, social media reach, funnel conversions and goals, visitor traffic and related details, errors, top webpages, types of traffic, visitor engagement and many other reports. Being aware and equipped with the right reports, will keep your website moving in the right direction.